https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Thu, 24 Mar 2022 08:08:48 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2022/03/24/product-images-are-increasingly-appearing-in-google-local-packs/ Thu, 24 Mar 2022 07:57:02 +0000 https://insights.top4.com.au/?p=18668

Google has been working steadily for at least a decade to put the stock of real-time products in local search results through its Local Packs. Google shows more images of Merchant Center products in local packs across listings. This experience is currently quite confusing. At this time, these Local Pack results will only appear on […]]]> https://insights.top4.com.au/2021/07/23/keyword-insights-for-google-smart-shopping-are-back/ Fri, 23 Jul 2021 03:25:05 +0000 http://insights.top4.com.au/?p=16514

Keywords are inseparable from Google. As an advertiser, we also know that those searches of many millions of users represent enormous commercial value. One search term can be worth more than another, and search marketers like to take that into account when they spend on Google. Moreover, all those searches also give you an idea […]]]>