https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Tue, 08 Jun 2021 08:10:46 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2021/01/27/how-to-successfully-generate-more-local-prospects/ Wed, 27 Jan 2021 05:04:30 +0000 http://insights.top4.com.au/?p=14672

When discussing digital marketing, one of the biggest issues for local businesses is how most of the guides available, the case studies, and the success stories are about big companies targeting nation-wide or even multi-national audiences. So, it’s difficult to grasp the concept of local digital marketing. With that concern, in this article we will […]]]> https://insights.top4.com.au/2020/10/01/avoid-google-ads-mistakes/ Thu, 01 Oct 2020 06:53:46 +0000 http://insights.top4.com.au/?p=13812

Have you committed any of these Google Ads mistakes? Let us help you make it better. Contrary to popular belief, SEO and PPC aren’t at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. […]]]> https://insights.top4.com.au/2020/09/21/google-local-services-ads/ Mon, 21 Sep 2020 02:04:21 +0000 http://insights.top4.com.au/?p=13727

Imagine having your ad appear at the very top of Google search results and, in order to place it there, you only have to pay per lead it generates. Thanks to Google’s new update, most lawyers now can. The product is called Local Services Ads, and it has only recently been fully rolled out for lawyers. Let […]]]>