https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Mon, 21 Feb 2022 10:12:14 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2022/02/21/indonesias-digital-economy-to-double-by-2025/ Mon, 21 Feb 2022 03:19:33 +0000 https://insights.top4.com.au/?p=18364

A recent report from Google, Bain and Temasek predicts that Southeast Asia will have a digital economy worth $363 billion by 2025, exceeding the previous forecast of $300 billion. The majority of that growth will be attributed to Indonesia. Meanwhile, East Java has the potential to be an exciting new frontier for Indonesia’s digital economy. […]]]> https://insights.top4.com.au/2021/10/26/benchmarks-paid-search-advertising-2021-industry/ Tue, 26 Oct 2021 06:56:11 +0000 http://insights.top4.com.au/?p=17047

Today’s day and age see us turning to Google (or whatever search engine we use) when we want to buy something. Whether we know exactly what we are looking for in nearby businesses or want to do more in-depth research, 71% of buyer journeys begin with a search engine. In other words, consumers have the […]]]> https://insights.top4.com.au/2021/06/28/10-top-digital-marketing-trends-to-watch-through-2021/ Mon, 28 Jun 2021 07:25:29 +0000 http://insights.top4.com.au/?p=16343

The future trends you were using to guide your digital marketing strategy previously may now be outdated. Learn what new trends matter today. Here are 10 Top Digital Marketing Trends to Watch Through 2021. This past year, digital transformation became a reality for businesses of all kinds as the global pandemic accelerated the pace of […]]]> https://insights.top4.com.au/2021/05/27/how-does-content-affect-your-seo-performance/ Thu, 27 May 2021 02:26:21 +0000 http://insights.top4.com.au/?p=15911

Content is extremely important for your SEO performance, without it search engines won’t have enough information to index your pages correctly and help you rank. If you don’t have a solid SEO strategy, then the pages on your website will never be seen or shared. They will just live online with no visitors and that […]]]>