https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Tue, 22 Mar 2022 10:25:26 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2022/03/22/you-need-to-know-these-25-local-search-ranking-signals/ Tue, 22 Mar 2022 10:25:26 +0000 https://insights.top4.com.au/?p=18609

By optimising for 25 local search ranking signals, you’ll improve your chances of being included in Google’s Local Pack. Getting a local business to rank is challenging for three reasons: Mobile devices have increased because more people are using their phones to find local businesses. A surge in businesses that recognise the value of local […]]]> https://insights.top4.com.au/2020/11/13/top4-reasons-why-reviews-are-necessary-for-your-reviews/ Fri, 13 Nov 2020 09:37:39 +0000 http://insights.top4.com.au/?p=14021

Although a lot of business owners take it for granted, reviews are actually very important for your business. So important, that around 98% of Australians read online reviews before they make a purchase. Furthermore, 94% of them trust online reviews as much as they trust personal recommendations from their friends. In a world where almost […]]]> https://insights.top4.com.au/2020/09/11/amazon-deleted-20000-product-ratings/ Fri, 11 Sep 2020 02:37:59 +0000 http://insights.top4.com.au/?p=13674

Amazon has removed 20,000 product reviews after a Financial Times investigation suggested that some of the site’s top UK reviewers may have profited from leaving positive ratings. The paper’s analysis showed nine of Amazon’s top 10 UK reviewers dished out five-star reviews to products from little-known Chinese brands. The FT found the same products in Facebook groups […]]]>