https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Thu, 24 Mar 2022 08:08:48 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2022/03/24/product-images-are-increasingly-appearing-in-google-local-packs/ Thu, 24 Mar 2022 07:57:02 +0000 https://insights.top4.com.au/?p=18668

Google has been working steadily for at least a decade to put the stock of real-time products in local search results through its Local Packs. Google shows more images of Merchant Center products in local packs across listings. This experience is currently quite confusing. At this time, these Local Pack results will only appear on […]]]> https://insights.top4.com.au/2016/09/29/amazon-grows-lead-as-product-search-engine-of-choice/ Thu, 29 Sep 2016 03:45:31 +0000 http://insights.top4.com.au/?p=788

A consumer survey recently conducted on behalf of retail personalisation platform BloomReach found that Amazon has increased its lead as the product search engine of choice for US consumers. Last year, 44 percent reported starting their search for products on Amazon; this year, it’s 55 percent. The “State of Amazon” study polled 2,000 US consumers […]]]>