https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Wed, 16 Jun 2021 03:41:38 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2021/06/16/how-to-reach-customers-in-your-area-with-local-marketing/ Wed, 16 Jun 2021 03:41:38 +0000 http://insights.top4.com.au/?p=16245

Local marketing is becoming more important than ever, especially with local stores needing to move online due to the pandemic. But even before COVID-19 struck, almost half of Google searches showed local intent with a third of consumers checking local businesses online every day. In this guide, we’ll take a look at what local marketing […]]]> https://insights.top4.com.au/2020/09/02/local-search-2020/ Wed, 02 Sep 2020 06:47:44 +0000 http://insights.top4.com.au/?p=13611

Local marketing is a game of attention. As new platforms, devices, tools and techniques come and go, the attention will continue to shift. Google continues to evolve, and so should you. Frankly, local search no longer works as it did back in the 2010s… yet many so-called SEO experts still haven’t gotten over their decade-old […]]]>