https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Thu, 17 Dec 2020 03:01:29 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2020/12/17/local-seo-improves-customer-experience/ Thu, 17 Dec 2020 03:01:29 +0000 http://insights.top4.com.au/?p=14289

As multi-location marketers, we often hear about SEO’s importance, but how much time do we spend time improving it? Search engine optimization (SEO) is the practice of increasing the quality and quantity of traffic to your website through organic search results, and local SEO focuses specifically on optimizing your online presence to attract more business […]]]> https://insights.top4.com.au/2020/09/28/online-reviews-matter/ Mon, 28 Sep 2020 04:41:23 +0000 http://insights.top4.com.au/?p=13780

Here are four simple ways to proactively manage online reviews–since 91 per cent of people read them. If you think online reviews get lost in all the Internet noise, think again. Research shows that 91 per cent of people regularly or occasionally read online reviews, and 84 per cent trust online reviews as much as […]]]>