https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Thu, 06 Apr 2017 07:11:54 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2017/04/06/6-reasons-to-rebranding-your-business/ Thu, 06 Apr 2017 06:10:46 +0000 http://insights.top4.com.au/?p=2977

If there’s one thing that running a branding firm has made me appreciate, it’s the ever-changing nature of the marketplace. Whether you sell lattes to hipsters out of a repurposed Airstream or data analytics to Fortune 100 executives on Wall Street, there is one immutable truth about modern day business: Every company has to rebrand […]]]> https://insights.top4.com.au/2017/04/06/rebranding-your-business-questions-before-you-start/ Thu, 06 Apr 2017 02:42:35 +0000 http://insights.top4.com.au/?p=2969

Companies will at some point come to that milestone known as “the rebrand.” For some, it happens early on once they’ve discovered who they really are while with others, it occurs after many years of having grown (or outgrown) their brand. THEN AND NOW You’ll discover that some brands go along an evolutionary track that […]]]>