https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Thu, 01 Sep 2022 02:20:47 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2022/08/04/traditional-turkish-cuisine/ Thu, 04 Aug 2022 08:25:20 +0000 https://insights.top4.com.au/?p=18695

Turkey sits at the crossroads of east and west and Turkish food is a mixture of cuisines that has resulted in some of the finest dishes in the world. Traditional Turkish food is among the richest cuisines in the world. The variety of Turkish cuisine comes from a rich culinary history and culture due to […]]]> https://insights.top4.com.au/2020/06/15/31-online-ordering-statistics-2020/ Mon, 15 Jun 2020 04:55:17 +0000 http://insights.top4.com.au/?p=12906

You’ve heard it before and you’ll hear it again: the popularity of online ordering is on a meteoric rise. From giants like Amazon to small startups, direct-to-consumer delivery and pickup options have swept the country – and restaurants are no exception. Ordering food online or through a mobile app took off in 2019 and it […]]]> https://insights.top4.com.au/2019/10/17/restaurant-app-tobiko-goes-old-school-by-shunning-user-reviews-top4-marketing/ Thu, 17 Oct 2019 07:42:17 +0000 http://insights.top4.com.au/?p=10918

The app represents a return to the simplicity of expert reviews You can think of Tobiko as a kind of anti-Yelp. Launched in 2018 by Rich Skrenta, the restaurant app relies on data and expert reviews (rather than user reviews) to deliver a kind of curated, foodie-insider experience. A new Rich Skrenta project. Skrenta is a search veteran […]]]> https://insights.top4.com.au/2019/06/10/the-restaurant-owner-who-asked-for-1-star-yelp-reviews-top4-insight/ Mon, 10 Jun 2019 09:13:14 +0000 http://insights.top4.com.au/?p=9907

How one small business owner flipped the online review ecosystem on its head. In 2014, chef Davide Cerretini advertised a special that would forever change his fate: Anyone who left his restaurant a 1-star review on Yelp would get 25% off a pizza. See, his Bay Area-based Italian joint, Botto Bistro, was at a crossroads. […]]]>