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The rise and demise of Subway’s $5 footlong promotion

Michael Doyle — Tue, 02 Mar 2021 02:16:58 +0000

In 2008, Subway introduced a tantalizing deal: For just $5, one could purchase any “footlong” (12-inch) sandwich. The promotion was a smash hit with cash-strapped customers during the recession — and its jingle (“five-, five-, five-dollar footlong…”) became the company’s calling card. Within a year, foot traffic skyrocketed across the franchise’s thousands of locations. […]

Coronavirus: Meal-ticket Plan to Get Economy Cooking

Michael Doyle — Fri, 06 Nov 2020 03:42:41 +0000

The NSW government would hand households $100 restaurant vouchers in a bid to boost the state’s post-coronavirus pandemic economy, under a budget plan under serious consideration by Treasurer Dominic Perrottet. The measure — to be the centrepiece of the state budget later this month — has been costed at roughly $500m and will be targeted […]

How restaurants are fighting the ‘Uber Eats apocalypse’

Michael Doyle — Thu, 12 Dec 2019 03:47:47 +0000

Can technology get people to come back to restaurants, in spite of big tech’s deep-pocketed campaign to keep Australians eating lukewarm food in their homes? Can you use technology to reverse the damage done by the tech industry? That’s the question the Australian hospitality industry is asking itself in the wake of the decimation wrought by […]