https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Thu, 24 Feb 2022 09:08:04 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2022/02/24/googles-new-shopping-experience-scorecard/ Thu, 24 Feb 2022 09:08:04 +0000 https://insights.top4.com.au/?p=18390

Google has emailed Google Merchant Center users about a new Shopping Experience Scorecard that will boost rankings on Google Shopping for merchants who provide outstanding customer service. It’s worthy to note, however, that this program is only available if you’re participating in Buy on Google or free listings in the US. The Shopping Experience Scorecard, […]]]> https://insights.top4.com.au/2022/01/12/some-tips-to-drive-more-customers-for-local-businesses-for-the-year-ahead/ Wed, 12 Jan 2022 10:10:56 +0000 https://insights.top4.com.au/?p=17917

Many businesses that have leveraged digital marketing have been busy with the holiday season. No stone has been left unturned for many marketers, from reworking Google Ads targeting and social media campaigns to updating website promos and ramping up SMS texting. Except for one. The brick-and-mortar retail store is the backbone of every local business […]]]>