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Top4 Local Marketing Tactics to Attract More Customers This 2021 Holiday Season

Michael Doyle — Wed, 10 Nov 2021 10:38:57 +0000

Competition between businesses gets fierce during the holiday season. Add global pandemic to the mix, you’ll have local businesses still pinning their hopes on a decent festive season in order to recuperate the revenues they lost during a couple of rather tumultuous years. This means your marketing game needs to be on point if you […]

Turning reviews into opportunities for reputation and SEO impact

Michael Doyle — Thu, 04 Mar 2021 02:44:00 +0000

When a busy day means dinner will be takeout instead of home-cooked, chances are you don’t simply choose a restaurant at random. Most likely, you’ll use Google or local business platforms to search for data on locations or types of food, and then, most importantly, you’ll look at customer reviews. With tacos on your mind, you […]

Top4 Ways to Adopt Location-Based Marketing in your Multi-Location Marketing Strategy

Michael Doyle — Fri, 29 Jan 2021 03:07:11 +0000

Managing local marketing strategies for multiple-location companies can be challenging, even for experienced marketers. Let’s say you’re running a 30-location grocery store in Brisbane. Your store managers are begging you to do a better job of marketing to their local audiences. Here are just a sampling of their complaints: A manager of the flower department […]

Breaking Into the Google Local Pack: 4 Steps to Better Online Ranking for Your Self-Storage Business

Michael Doyle — Mon, 18 Jan 2021 09:05:07 +0000

It’s never been more important to rank well on Google searches. Fortunately, there are simple strategies to move your self-storage business into the coveted local pack. Here are the four best strategies. Google’s local pack, also known as the map pack or 3-pack, includes the top three listings and map that appear at the top […]

Fake reviews: How to combat a growing online problem

Michael Doyle — Fri, 08 Jan 2021 02:42:34 +0000

Reviews are critical for both merchants and consumers. That’s especially true right now, as online shopping continues to grow due to travel restrictions and lockdowns. More people are looking online to buy TVs, wireless earbuds, home security systems, etc. In that case, they will most likely depend on reviews from other customers to make their decisions. […]

Online Reviews: The Golden Key to a Solid SEO Strategy

Michael Doyle — Fri, 18 Dec 2020 03:04:33 +0000

We’ve written our fair share of articles that covers why online reviews are important for a business. Unfortunately, many businesses still do not consider review management as a part of their Google advertising or marketing plan. Truly this is a missed opportunity. Investing significant dollars into an SEO program to increase your organic search results on Google […]

Top4 ways local SEO can improve customer experience

Michael Doyle — Thu, 17 Dec 2020 03:01:29 +0000

As multi-location marketers, we often hear about SEO’s importance, but how much time do we spend time improving it? Search engine optimization (SEO) is the practice of increasing the quality and quantity of traffic to your website through organic search results, and local SEO focuses specifically on optimizing your online presence to attract more business […]

Our Top4 Super-Festive December Marketing Ideas

Michael Doyle — Tue, 01 Dec 2020 02:58:18 +0000

December is here! While December brings fun, family, and food, it can also leave business owners and marketers feeling pressed for time—and resources. But, with the right strategies and promotions, you can make your December marketing a breeze and spend more time relaxing with your loved ones. How do we do that, you ask? Well, […]

84% of People Trust Online Reviews As Much As Friends. Here’s How to help your business get good reviews

Michael Doyle — Mon, 28 Sep 2020 04:41:23 +0000

Here are four simple ways to proactively manage online reviews–since 91 per cent of people read them. If you think online reviews get lost in all the Internet noise, think again. Research shows that 91 per cent of people regularly or occasionally read online reviews, and 84 per cent trust online reviews as much as […]

Amazon deleted 20,000 product ratings after an investigation highlighted paid-for reviews

Michael Doyle — Fri, 11 Sep 2020 02:37:59 +0000

Amazon has removed 20,000 product reviews after a Financial Times investigation suggested that some of the site’s top UK reviewers may have profited from leaving positive ratings. The paper’s analysis showed nine of Amazon’s top 10 UK reviewers dished out five-star reviews to products from little-known Chinese brands. The FT found the same products in Facebook groups […]