https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Thu, 24 Mar 2022 08:08:48 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2022/03/24/product-images-are-increasingly-appearing-in-google-local-packs/ Thu, 24 Mar 2022 07:57:02 +0000 https://insights.top4.com.au/?p=18668

Google has been working steadily for at least a decade to put the stock of real-time products in local search results through its Local Packs. Google shows more images of Merchant Center products in local packs across listings. This experience is currently quite confusing. At this time, these Local Pack results will only appear on […]]]> https://insights.top4.com.au/2021/04/05/top-4-local-seo-tips-for-restaurants/ Mon, 05 Apr 2021 02:11:31 +0000 http://insights.top4.com.au/?p=15299

Every niche has its own SEO challenges and opportunities, and, while general SEO articles can offer a lot of insight no matter what sector you’re in, they often can’t quite hit all the nuances of a particular industry. Local SEO marketing connects your business to real-world communities. It’s a bridge to the places where consumers live, […]]]> https://insights.top4.com.au/2017/10/18/20-years-seo-brief-history-search-engine-optimisation/ Wed, 18 Oct 2017 02:02:33 +0000 http://insights.top4.com.au/?p=5455

Search engine optimisation (SEO) very much revolves around Google today. However, the practice we now know as SEO actually pre-dates the world’s most popular search engine co-founded by Larry Page and Sergey Brin. Although it could be argued that SEO and all things search engine marketing began with the launch of the first website published […]]]>