https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Tue, 08 Jun 2021 07:56:51 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2021/05/28/10-ways-to-optimize-your-local-seo/ Fri, 28 May 2021 02:49:23 +0000 http://insights.top4.com.au/?p=15957

Local SEO is essential to smaller businesses that operate on a regional, as opposed to a national, level. While national SEO focuses more on ranking in searches across the country, local SEO prioritizes appearing on SERPs in a specific location. This strategy relies on marketing your brand, products, and services to local leads and customers. […]]]> https://insights.top4.com.au/2021/04/06/10-content-marketing-mistakes-that-the-amateurs-make/ Tue, 06 Apr 2021 02:42:22 +0000 http://insights.top4.com.au/?p=15312

  Content Marketing is time-consuming. Do you often wake up in the middle of the night saying to yourself that it’s not worth the time and effort? Many of us do. Blog posts take hours to write, those great images need to be found or created and those social networks need to be managed and […]]]>