https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Mon, 06 Jun 2022 06:58:25 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2022/03/01/how-to-maximise-internal-linking-on-your-website/ Tue, 01 Mar 2022 07:44:19 +0000 https://insights.top4.com.au/?p=18414

One of the most important ways Google and other search engines analyse and rank websites is through links. Bots and crawlers follow links from external websites to your site, then track your internal links, measuring the “flow” of ranking signals as they pass and attributing them to your site in the process. Link flow is […]]]> https://insights.top4.com.au/2018/05/17/google-ranking-factor-complete-list-for-2018/ Thu, 17 May 2018 06:32:19 +0000 http://insights.top4.com.au/?p=7006

You might already know that Google uses over 200 ranking factors in their algorithm… But what the heck are they? Well, you’re in for a treat because I’ve put together a complete list. Some are proven. Some are controversial. Others are SEO nerd speculation. But they’re all here. And I recently updated this entire list […]]]>