https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Thu, 24 Mar 2022 08:08:48 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2022/03/24/product-images-are-increasingly-appearing-in-google-local-packs/ Thu, 24 Mar 2022 07:57:02 +0000 https://insights.top4.com.au/?p=18668

Google has been working steadily for at least a decade to put the stock of real-time products in local search results through its Local Packs. Google shows more images of Merchant Center products in local packs across listings. This experience is currently quite confusing. At this time, these Local Pack results will only appear on […]]]> https://insights.top4.com.au/2022/03/01/how-to-maximise-internal-linking-on-your-website/ Tue, 01 Mar 2022 07:44:19 +0000 https://insights.top4.com.au/?p=18414

One of the most important ways Google and other search engines analyse and rank websites is through links. Bots and crawlers follow links from external websites to your site, then track your internal links, measuring the “flow” of ranking signals as they pass and attributing them to your site in the process. Link flow is […]]]> https://insights.top4.com.au/2020/01/23/5-tips-optimize-web-pages-search-engine-result-pages-serp/ Thu, 23 Jan 2020 02:22:36 +0000 http://insights.top4.com.au/?p=11660

When a Web page shows up in search engine results, the first thing people see is the page title, followed by a text excerpt from the page or summary description of it. You want to make sure yours look good to the searcher if you want those high search engine rankings to convert to an […]]]>