https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Tue, 24 Oct 2017 07:07:40 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2017/10/24/people-search-classifying-understanding-user-intent/ Tue, 24 Oct 2017 07:07:40 +0000 http://insights.top4.com.au/?p=5575

In Google’s earlier days, the search engine relied heavily on text data and backlinks in order to establish rankings through periodic refreshes (known as the Google Dance). Since those days, Google search has become a sophisticated product with a plethora of algorithms designed to promote content and results that meet a user’s needs. To a […]]]>