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Local Digital Marketing: How To Successfully Generate More Local Prospects

Michael Doyle — Wed, 27 Jan 2021 05:04:30 +0000

When discussing digital marketing, one of the biggest issues for local businesses is how most of the guides available, the case studies, and the success stories are about big companies targeting nation-wide or even multi-national audiences. So, it’s difficult to grasp the concept of local digital marketing. With that concern, in this article we will […]

A 1.5 Star Online Reviews Improvement Equals 13K More Leads in Study

Michael Doyle — Mon, 23 Apr 2018 02:25:45 +0000

Online Reviews used to be a “nice to have.” But that was years ago when people assumed they only applied to a few local categories, like restaurants or hotels. Now they’re mandatory for everyone. Enlightened companies large and small have long been attuned to the value of reviews for multiple reasons. They offer an important customer […]

20 Years of SEO: A Brief History of Search Engine Optimisation

Michael Doyle — Wed, 18 Oct 2017 02:02:33 +0000

Search engine optimisation (SEO) very much revolves around Google today. However, the practice we now know as SEO actually pre-dates the world’s most popular search engine co-founded by Larry Page and Sergey Brin. Although it could be argued that SEO and all things search engine marketing began with the launch of the first website published […]

SEO + SEM + SMO = ROI

Michael Doyle — Wed, 19 Oct 2016 03:41:17 +0000

Search Engine Optimisation (SEO) Site improvement (SEO) is a zone of site advancement that looks to enhance the way substance is positioned via web crawlers in natural list items. Different methodologies are taken to accomplish that objective, including ensuring the site design makes it simple for guests to discover content and that pages are portable, […]