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8 Best Practices for Optimising Local Landing Pages for Search Engines

Michael Doyle — Tue, 04 Apr 2023 04:48:02 +0000

By implementing effective location-specific landing pages, businesses can establish trust and authority while improving local SEO rankings. Here are some tips to achieve better results. According to Google, 46% of all searches have local intent. This means that nearly half of all searches are made to find information about businesses, products or services in a […]

Local Search Ranking Factors

Michael Doyle — Tue, 28 Mar 2023 03:42:30 +0000

Introduction & analysis The Local Search Ranking Factors annual report was developed by David Mihm in 2008 and taken over by Darren Shaw in 2017. This report is the industry’s go-to resource for understanding how to rank in Google’s local search results. Welcome to the 2023 Local Search Ranking Factors Survey results! Each year, the […]

How do I improve my website’s SEO?

Michael Doyle — Wed, 14 Dec 2022 06:33:30 +0000

SEO, also known as Search Engine Optimisation, is a crucial part of your website that can help your business grow. By adhering to SEO best practices, you can increase the visibility of your website in organic search engine results. This helps to make sure that your website is more easily located by those (i.e. your […]

How to Find and Hire the Right SEO Agency

Michael Doyle — Thu, 16 Dec 2021 09:59:04 +0000

Effective search engine optimisation is a necessity for any business to succeed in today’s digital world. Your business will fall left behind the competition, or worse, become obsolete, if you do not implement SEO strategies. These days, business owners do not have to manage their marketing SEO or hire full-time SEO managers. Instead, they can […]

The Top 4 Local SEO Challenges for Businesses (& How To Solve Them)

Michael Doyle — Fri, 16 Jul 2021 02:06:15 +0000

Enterprise brands face unique challenges in local SEO. Learn 4 of the most common ways and how to solve them for a more effective enterprise locally. Local SEO is a strange beast. Mastering it for an enterprise requires both knowing how to do “national” SEO, Google My Business SEO, and then understanding how Google treats […]

Top 4 Local Advertising + Marketing Tactics For Small Businesses

Michael Doyle — Wed, 07 Jul 2021 01:37:43 +0000

Local marketing/local advertising local digital marketing is defined as the marketing strategies and tactics that target local customers within a certain radius or suburb. This location-based marketing consists of offline marketing and online marketing that are geographically targeted. In today’s world, local advertising requires both strategies. Local advertising needs local SEO. It specifies techniques that […]

Top 4 Reasons Why You Should Hire Local SEO Services For Your Business

Michael Doyle — Fri, 02 Jul 2021 02:24:14 +0000

Ever since the advent of online marketing, people have considered search engine optimisation (SEO) one of the most effective strategies to market one’s business. Although experts have different opinions of what SEO is, fundamentally, it’s a strategy that allows you to put your business in front of other establishments whenever consumers search for a keyword […]

Changes to Your Local SEO That Help Outrank Your Competitors

Michael Doyle — Mon, 24 May 2021 03:09:41 +0000

Ranking high on Google is getting more competitive than ever. Local businesses need to realize they must use local search engine optimization (SEO) and other digital marketing tactics to help them with their rankings. As a local business, you should first start strategizing on what you can do on (and off) your website to outrank your competitors. Find […]