https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Thu, 22 Jul 2021 02:23:08 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2021/07/22/how-to-analyze-user-behavior-with-google-analytics/ Thu, 22 Jul 2021 02:16:56 +0000 http://insights.top4.com.au/?p=16503

Do you want to increase conversions and ROI? Analyzing site traffic and understanding user behavior via Google Analytics will help. Here’s how. Google Analytics is a powerful tool that can give you a great number of insights into your users, their journey through your website, and how your marketing efforts translate into business goals. Understanding […]]]> https://insights.top4.com.au/2017/11/08/beyond-google-analytics-10-seo-analytics-reporting-tools/ Wed, 08 Nov 2017 02:09:31 +0000 http://insights.top4.com.au/?p=5624

Analytics and reporting are a critical part of any SEO campaign. As well as ensuring that you prove your worth to your clients, analytics are also essential in helping you make iterative improvements to the campaign as you go along. Yet SEO reporting can be a bit of a minefield. With a myriad of available data, countless online […]]]>