SEO Checklist – Top4 – Google News | SMBs Local Businesses, Franchise

SEO Competitor Analysis: The Top4 Guide to Outrank Your Competitor

Michael Doyle — Mon, 02 Oct 2023 09:41:01 +0000

SEO Competitor Analysis isn’t just copying what others do. It’s about understanding their moves, learning from them, and making a plan that pushes you to the top of search results. TL;DR: SEO Competitor Analysis helps you understand and outshine your rivals in search rankings. Understanding your SEO starting point will help you to find your […]

Your Ultimate Checklist Before Recruiting a Digital Marketing Partner

Michael Doyle — Fri, 19 Nov 2021 09:05:02 +0000

As a business owner, you constantly strive to grow your online visibility and revenue. The decision to partner with a digital marketing agency can be one of the smartest things a business owner can do. But when it comes to hiring a digital marketing agency, all businesses should have a careful vetting process. You would […]

Tips on How to Target Multiple Cities Without Hurting Your SEO

Michael Doyle — Fri, 18 Jun 2021 03:29:04 +0000

Done right, city pages can be an integral part of your local SEO strategy. Here’s how to target and optimize them for local search. You’ve seen it a ton of times. Keywords targeting a specific city. “Plumber in Austin.” “Flower shop in Newark.” “Best pizza in Constitution Hills.” Which gets you thinking: If you […]

Infographic: Simple Tricks To Get Your Website Ranking Higher On Google

Michael Doyle — Wed, 02 Dec 2020 02:36:14 +0000

Everybody knows how important it is to be online nowadays, especially if you’re in business. There are so many things that can be done online, that most brick-and-mortar businesses depend almost entirely on their online presence to get ahead of their competition. Now, it’s not as simple as creating a website, adding some text about who […]

The Top4 Ways to Do Smart & Responsible Marketing During COVID-19

Michael Doyle — Fri, 25 Sep 2020 03:37:45 +0000

In everything that we do as brands, context matters. Beyond the basic actions taken to protect employees and businesses during a crisis, brands can either help or hinder our collective experience. So when a cultural moment shifts as dramatically as it has in the face of COVID-19, it’s important that brands address the issue with […]

The 4 Most Common SEO Mistakes You Should Avoid

Michael Doyle — Tue, 15 Sep 2020 04:05:23 +0000

There’s plenty of room for things to go wrong in SEO; here are four of the most common, seemingly small yet damaging SEO mistakes that even professionals should watch out for. SEO is not an easy thing to do, much less master… and there’s so much that can go wrong, even at the most basic […]

Instagram Reels is shaping up as a TikTok rival, and experts think it could just pull it off

Michael Doyle — Fri, 07 Aug 2020 02:22:51 +0000

Instagram’s attempt to take on TikTok is to launch in Australia over the coming weeks and experts think the platform’s hold on older audiences, as well as a looming TikTok ban, could help the image-based app succeed. Known as Reels, the new feature allows users to share short, 15-second videos set to audio, such as […]

The Top4 Reasons to Update Your Website

Michael Doyle — Wed, 05 Aug 2020 06:40:35 +0000

How long has it been since you last updated your website? It might not seem like a big issue at first glance: So what if your e-commerce website was built in 2015? You’re constantly updating your product listings; isn’t that enough? Well, it isn’t. Not in today’s highly competitive online market. All the more so […]

The Financial Marketer’s Guide to SEO

Michael Doyle — Tue, 21 Jul 2020 03:50:15 +0000

[hello src=http://insights.top4.com.au/wp-content/uploads/2020/07/The-financial-marketers-guide-to-SEO.pdf] Looking to build customer loyalty through social media? Don’t forget to add your business to Top4.com.au List your business, create your own digital store to sell goods and services, and share posts on social media. Promote your business on Google instantly! Should you need help with local digital marketing then view our new Google […]

What are Google Discovery Ads? Read the new guide now

Michael Doyle — Tue, 09 Jun 2020 02:22:42 +0000

Last year we introduced Discovery ads as a new way to help people discover and engage with your brand as they scroll through their favourite content. In April, we made Discovery ads generally available for all advertisers globally. For the first time, you can reach up to 2.9 billion people as they explore their interests […]