https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Wed, 02 Jun 2021 04:38:42 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2021/06/02/a-few-google-my-business-tricks-for-online-only-businesses/ Wed, 02 Jun 2021 03:48:53 +0000 http://insights.top4.com.au/?p=16014

You’ve worked hard to build your online business. In researching all the best ways to promote your business website, you’ve seen the recommendation to create a Google My Business (GMB) listing for search engine optimization (SEO) purposes. But there’s a hitch. Your business is online-only, and Google My Business requires adding an address. What should […]]]> https://insights.top4.com.au/2020/02/13/seo-content-tips-2020/ Thu, 13 Feb 2020 01:52:31 +0000 http://insights.top4.com.au/?p=11876

2020 presents many new and exciting opportunities to master your content and reach a wider audience. While the BERT algorithm update gave a not-so-subtle nod to the importance of search intent, SEO content writers everywhere were not surprised to hear that the search engine is prioritizing audience-focused content. The issue, then, has been the over-emphasis on keyword-rich content, which […]]]>