https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Wed, 30 Jun 2021 04:39:48 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2021/06/30/how-to-make-user-reviews-benefit-your-business/ Wed, 30 Jun 2021 04:30:54 +0000 http://insights.top4.com.au/?p=16366

User reviews have the power to multiply business that walks into your door or clicks on your website. A positive experience from a customer encourages others to try your products or services. About 93 percent of users check online reviews and other forms of user-generated content (e.g., images or ratings) before purchasing. Studies also show […]]]> https://insights.top4.com.au/2021/05/27/how-does-content-affect-your-seo-performance/ Thu, 27 May 2021 02:26:21 +0000 http://insights.top4.com.au/?p=15911

Content is extremely important for your SEO performance, without it search engines won’t have enough information to index your pages correctly and help you rank. If you don’t have a solid SEO strategy, then the pages on your website will never be seen or shared. They will just live online with no visitors and that […]]]> https://insights.top4.com.au/2021/05/24/changes-to-your-local-seo-that-help-outrank-your-competitor/ Mon, 24 May 2021 03:09:41 +0000 http://insights.top4.com.au/?p=15870

Ranking high on Google is getting more competitive than ever. Local businesses need to realize they must use local search engine optimization (SEO) and other digital marketing tactics to help them with their rankings. As a local business, you should first start strategizing on what you can do on (and off) your website to outrank your competitors. Find […]]]>