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	<title>SEO Study &#8211; Top4 &#8211; Google News | SMBs Local Businesses, Franchise</title>
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	<title>SEO Study &#8211; Top4 &#8211; Google News | SMBs Local Businesses, Franchise</title>
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		<title>We Analyzed 5 Million Google Search Results: Here&#8217;s What We Learned About Organic Click Through Rate</title>
		<link>https://insights.top4.com.au/2020/06/30/heres-what-we-learned-about-organic-ctr/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Tue, 30 Jun 2020 02:50:27 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Backlinko]]></category>
		<category><![CDATA[Business Marketing Strategy]]></category>
		<category><![CDATA[Business Marketing Tools]]></category>
		<category><![CDATA[Click Through Rate]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[content marketing strategy]]></category>
		<category><![CDATA[Content Marketing Tools]]></category>
		<category><![CDATA[CTR]]></category>
		<category><![CDATA[digital marketing strategy]]></category>
		<category><![CDATA[Digital Marketing Tools]]></category>
		<category><![CDATA[digital marketing trends]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Google My Business]]></category>
		<category><![CDATA[Google Search]]></category>
		<category><![CDATA[Google Search Results]]></category>
		<category><![CDATA[Instagram]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[local SEO]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[SEO Study]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Social Media Marketing Platform]]></category>
		<category><![CDATA[Social Media Marketing Strategy]]></category>
		<category><![CDATA[Social Media Marketing Tools]]></category>
		<guid isPermaLink="false">http://insights.top4.com.au/?p=13078</guid>

					<description><![CDATA[<p><img width="1920" height="1051" src="https://insights.top4.com.au/wp-content/uploads/2020/06/Google-Search-Organic-CTR-Top4.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Google Search Organic CTR - Top4" decoding="async" fetchpriority="high" /></p>We analyzed 5 million Google search results to better understand organic click through rate. First, we analyzed CTR data across 874,929 pages and 5,079,491 search queries. Then, we looked at how factors like title tag length, sentiment and meta descriptions affect organic CTR. Thanks to data provided from ClickFlow, we were able to get CTR data [&#8230;]]]></description>
		
		
		
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