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The Top4 Social Media Marketing Tips for Multi-Location Businesses

Michael Doyle — Thu, 20 Jan 2022 04:45:26 +0000

Do you have a multi-location business? Do you want to improve your social media strategy? Our web experts have laid out the Top4 tips for structuring a social media marketing strategy for multi-location businesses that can be applied across all markets. 1. Develop an overarching brand message As you expand your business operations into new […]

Grow Your Franchise Business with Our Franchise SEO Services

Michael Doyle — Wed, 15 Dec 2021 09:12:35 +0000

Top4 Marketing has helped multi-location businesses compete and dominate online across Australia and Indonesia. According to the latest statistics, over 800 companies franchise internationally. The number increases one hundredfold each year. Over time franchising has grown in popularity all over the world. As a result, both international and local businesses face fierce competition in this regard. […]

What Are Google’s Ranking Factors? New Survey Results Out Now

Michael Doyle — Thu, 02 Dec 2021 11:03:22 +0000

Each year, we survey the top experts in local search across many topics to determine what’s working to drive rankings and conversions in local SEO, and what’s not. We then compile the findings into The Local Search Ranking Factors as an annual report. It has become the industry’s go-to resource for understanding how to rank […]

Local SEO: Getting Your Business on the First Page of Google

Michael Doyle — Mon, 15 Nov 2021 07:31:29 +0000

Business owners are becoming increasingly aware of the importance of the internet and using search engine optimisation (SEO) to increase revenue for their business. Climbing to the first page of Google’s search engine is something almost every business owner should want since it can exponentially increase revenue. Have you ever been frustrated with your competitors […]

Tips on How to Target Multiple Cities Without Hurting Your SEO

Michael Doyle — Fri, 18 Jun 2021 03:29:04 +0000

Done right, city pages can be an integral part of your local SEO strategy. Here’s how to target and optimize them for local search. You’ve seen it a ton of times. Keywords targeting a specific city. “Plumber in Austin.” “Flower shop in Newark.” “Best pizza in Constitution Hills.” Which gets you thinking: If you […]

10 Quick Ways to Boost SEO for Your Local Businesses

Michael Doyle — Fri, 19 Feb 2021 04:17:24 +0000

Approximately 97% of consumers turn to online search to find a local business or service. 70-80% of consumers research a business online before engaging with them, and the top three search results get 60% of the clicks. And the key to getting into the top three is, of course, SEO. You may be thinking you […]

The Top4 Ways to Grow Your Local Business With Digital Marketing

Michael Doyle — Thu, 22 Oct 2020 03:03:12 +0000

If you have a local business, it’s important to engage in digital marketing to attract more local clients. Many local businesses believe that they should only use online advertisements and other forms of online marketing if they have a business beyond their immediate community. However, it’s even easier now to target local customers in your […]

Benefits of SEO for Small Businesses

Michael Doyle — Tue, 29 Sep 2020 02:47:32 +0000

Small businesses have a lot to benefit from SEO. It is not an exaggeration to say that businesses that don’t practise it are in a far worse situation than companies who invest in search engine marketing. SEO offers a number of advantages to small business owners and this is what we will discuss in this article. […]

The Top4 Ways to Do Smart & Responsible Marketing During COVID-19

Michael Doyle — Fri, 25 Sep 2020 03:37:45 +0000

In everything that we do as brands, context matters. Beyond the basic actions taken to protect employees and businesses during a crisis, brands can either help or hinder our collective experience. So when a cultural moment shifts as dramatically as it has in the face of COVID-19, it’s important that brands address the issue with […]

The 4 Most Common SEO Mistakes You Should Avoid

Michael Doyle — Tue, 15 Sep 2020 04:05:23 +0000

There’s plenty of room for things to go wrong in SEO; here are four of the most common, seemingly small yet damaging SEO mistakes that even professionals should watch out for. SEO is not an easy thing to do, much less master… and there’s so much that can go wrong, even at the most basic […]