https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Tue, 30 Nov 2021 09:52:33 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2021/09/17/local-search-engine-optimization-what-it-is-why-you-need-it-and-how-to-get-it/ Fri, 17 Sep 2021 03:40:40 +0000 http://insights.top4.com.au/?p=16861

What is local Search Engine Optimization? When you want to find a restaurant or a nearby mechanic, what do you do? You search for it online! When you have a medical concern and you need the phone number for the closest clinic, what’s your plan of action? To Google it, of course. Since approximately 46% […]]]> https://insights.top4.com.au/2021/08/04/top-4-ways-to-make-your-digital-marketing-seo-local-and-mobile/ Wed, 04 Aug 2021 07:01:47 +0000 http://insights.top4.com.au/?p=16555

You’ve got a great looking website, engaging content, and a presence across multiple social media platforms. When you have already done paid advertising, do online promotions, offered products through your online platforms, and added an online booking system to make scheduling appointments more convenient for your clients. All of these improvements you made for your […]]]> https://insights.top4.com.au/2021/08/02/the-advantages-of-digital-marketing-6-benefits-of-online-advertising/ Mon, 02 Aug 2021 02:10:43 +0000 http://insights.top4.com.au/?p=16545

Are you tired of feeling in the dark about the effectiveness of your traditional marketing campaigns? If so, it’s time to start investing in digital marketing services that drive valuable results for your business. Your business will experience the numerous benefits of digital marketing when you start using this proven online marketing strategy. Are you ready […]]]> https://insights.top4.com.au/2021/07/27/how-long-seo-takes-for-new-pages/ Tue, 27 Jul 2021 04:43:21 +0000 http://insights.top4.com.au/?p=16526

Google’s John Mueller answers the question: “how long does SEO take for new pages?” in the latest episode of Ask Googlebot on YouTube. This is a loaded question, and Mueller even makes a joke at the beginning of the video about refraining from his typical “it depends” response. There’s no timeframe for how long it […]]]> https://insights.top4.com.au/2021/07/23/keyword-insights-for-google-smart-shopping-are-back/ Fri, 23 Jul 2021 03:25:05 +0000 http://insights.top4.com.au/?p=16514

Keywords are inseparable from Google. As an advertiser, we also know that those searches of many millions of users represent enormous commercial value. One search term can be worth more than another, and search marketers like to take that into account when they spend on Google. Moreover, all those searches also give you an idea […]]]> https://insights.top4.com.au/2021/07/19/google-trends-as-a-search-engine-optimization-tool/ Mon, 19 Jul 2021 08:10:07 +0000 http://insights.top4.com.au/?p=16477

If you’re a frequent flyer here, then you know that we’ve talked about how to optimize your blog posts for SEO and how to create B2B content marketing strategies for organic search (if this is your first time visiting, welcome aboard!). Creating authentic, quality blog content is a key strategy to connect and resonate with your target audience […]]]>