https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Tue, 15 Mar 2022 03:02:36 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2022/03/14/how-to-measure-the-return-on-your-seo-investment-roi/ Mon, 14 Mar 2022 10:22:17 +0000 https://insights.top4.com.au/?p=18492

Why should you implement SEO when you don’t understand how worthy an investment it is? You’ve come to the right place as we’ll be covering the numbers and the talking points that justify the SEO ROI, or the return on investment of your SEO campaign. The ROI of SEO ROI of SEO is an important […]]]> https://insights.top4.com.au/2022/02/24/googles-new-shopping-experience-scorecard/ Thu, 24 Feb 2022 09:08:04 +0000 https://insights.top4.com.au/?p=18390

Google has emailed Google Merchant Center users about a new Shopping Experience Scorecard that will boost rankings on Google Shopping for merchants who provide outstanding customer service. It’s worthy to note, however, that this program is only available if you’re participating in Buy on Google or free listings in the US. The Shopping Experience Scorecard, […]]]> https://insights.top4.com.au/2022/02/07/top4-google-serp-features-to-optimise-your-ecommerce-seo/ Mon, 07 Feb 2022 10:01:32 +0000 https://insights.top4.com.au/?p=18185

There may be no other kind of business that is more primed for search engine optimisations than ecommerce businesses. Consider this: in addition to doing SEO, a local law firm can buy ad space in a regional newspaper or put up a billboard. But for ecommerce businesses, there is one resource available to them, i.e. […]]]> https://insights.top4.com.au/2021/06/07/seo-fundamentals-for-web-developers/ Mon, 07 Jun 2021 03:19:02 +0000 http://insights.top4.com.au/?p=16050

Creating a website with a professional, high-end template and a flashy logo is great, but it isn’t enough to get people to come to your website. To do that, you need more than just a razzle-dazzle and a pretty colour palette. First, you have to give them a way to actually find your website. The […]]]> https://insights.top4.com.au/2020/01/23/5-tips-optimize-web-pages-search-engine-result-pages-serp/ Thu, 23 Jan 2020 02:22:36 +0000 http://insights.top4.com.au/?p=11660

When a Web page shows up in search engine results, the first thing people see is the page title, followed by a text excerpt from the page or summary description of it. You want to make sure yours look good to the searcher if you want those high search engine rankings to convert to an […]]]>