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		<title>Instagram Reels is shaping up as a TikTok rival, and experts think it could just pull it off</title>
		<link>https://insights.top4.com.au/2020/08/07/instagram-reels-rivals-tiktok/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Fri, 07 Aug 2020 02:22:51 +0000</pubDate>
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					<description><![CDATA[<p><img width="2240" height="1260" src="https://insights.top4.com.au/wp-content/uploads/2020/08/Instagram-Reels-Top4-Marketing.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Instagram Reels - Top4 Marketing" decoding="async" fetchpriority="high" /></p>Instagram’s attempt to take on TikTok is to launch in Australia over the coming weeks and experts think the platform’s hold on older audiences, as well as a looming TikTok ban, could help the image-based app succeed. Known as Reels, the new feature allows users to share short, 15-second videos set to audio, such as [&#8230;]]]></description>
		
		
		
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