https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Tue, 30 Nov 2021 09:33:37 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2021/10/08/what-is-local-seo/ Fri, 08 Oct 2021 02:55:02 +0000 http://insights.top4.com.au/?p=16950

Local SEO is the process of optimizing a business, product, or service for a search query that is location-specific. Google (and other search engines) uses a user’s location based on IP address (for desktop) and geolocation (for mobile) to determine what results to show the user. So when someone performs a local search for a dentist, car wash, […]]]> https://insights.top4.com.au/2021/10/01/concerns-of-small-business-owners-in-2021/ Fri, 01 Oct 2021 10:34:53 +0000 http://insights.top4.com.au/?p=16925

As the pandemic drags on, small businesses are both optimistic and cautious about what lies ahead. A survey by Bluehost finds that small businesses are resilient and adaptable, despite the global pandemic. The survey also shows the leading concerns for small businesses. But ultimately, the concern of securing new customers is predominant. Out of 500 […]]]>