https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Wed, 17 May 2017 00:06:21 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2017/05/16/how-australians-choose-apparel-and-accessories/ Tue, 16 May 2017 05:24:06 +0000 http://insights.top4.com.au/?p=3512

Researching and purchasing apparel on mobile has come into fashion—and it’s sure to last through this season and many more to come. Here’s the latest research on what your business can do to meet shoppers in the mobile moments that matter. For most Australians, the path to purchase for apparel and accessories is pretty short. […]]]> https://insights.top4.com.au/2017/05/16/micro-moments-guide-australians-find-choose-restaurants/ Tue, 16 May 2017 00:49:15 +0000 http://insights.top4.com.au/?p=3481

Discovering new cafés, local brunch spots, and restaurants is a national pastime for Australians, and smartphones are their go-to sources for ideas and information. Restaurants can cook up meaningful connections with customers by being present in the intent-rich moments when people turn to the web. It’s an age-old question: “Where should we go for dinner?” […]]]>