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	<title>SMS messaging &#8211; Top4 &#8211; Google News | SMBs Local Businesses, Franchise</title>
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		<title>Consumers Favour SMS Messaging, Yet Online Retailers are Missing the Massive Opportunity to Engage</title>
		<link>https://insights.top4.com.au/2016/11/16/consumers-favour-sms-messaging-yet-online-retailers-are-missing-the-massive-opportunity-to-engage/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Wed, 16 Nov 2016 01:40:22 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[customer engagement strategy]]></category>
		<category><![CDATA[SMS messaging]]></category>
		<guid isPermaLink="false">http://insights.top4.com.au/?p=1206</guid>

					<description><![CDATA[<p><img width="958" height="730" src="https://insights.top4.com.au/wp-content/uploads/2016/11/sms-messaging.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" fetchpriority="high" srcset="https://insights.top4.com.au/wp-content/uploads/2016/11/sms-messaging.jpg 958w, https://insights.top4.com.au/wp-content/uploads/2016/11/sms-messaging-300x229.jpg 300w, https://insights.top4.com.au/wp-content/uploads/2016/11/sms-messaging-768x585.jpg 768w" sizes="(max-width: 958px) 100vw, 958px" /></p>The recent Retail Mobile Messaging Report conducted by Internet Retailer polled 100 e-commerce retail professionals about their use of SMS messaging for customer engagement. To accompany the stats, the OpenMarket team crafted an infographic that visually depicts the online retail industry’s massive missed opportunity when it comes to SMS, or text messaging, as it remains an [&#8230;]]]></description>
		
		
		
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