https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Tue, 15 Feb 2022 07:37:05 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2022/02/15/top4-steps-and-bonuses-to-improve-instagram-marketing-strategy/ Tue, 15 Feb 2022 07:37:05 +0000 https://insights.top4.com.au/?p=18277

Instagram is a hot topic when it comes to marketing. With so many brands and influencers using it to share their content, you can’t afford to not be on it. But how do you get the most out of Instagram? What should you post, and what shouldn’t you? In this blog post, we’ll take a […]]]> https://insights.top4.com.au/2021/12/24/tiktok-kitchens-will-deliver-viral-culinary-creations-to-your-home/ Fri, 24 Dec 2021 09:26:08 +0000 https://insights.top4.com.au/?p=17706

If you’re on TikTok, you might have heard about baked feta pasta. The baked version of Feta Pasta was probably this year’s most viral food moment on social media. Well, next year you can have it delivered to your home as TikTok is launching the world’s first virtual restaurant called TikTok Kitchens. The video platform […]]]> https://insights.top4.com.au/2020/07/29/australian-businesses-digital-ad-spend/ Wed, 29 Jul 2020 02:02:09 +0000 http://insights.top4.com.au/?p=13393

Australian brands spent approximately $9.45 billion on digital ads last year, a 7.1% increase on 2018. Digital search ads ($3.53 billion) and social media ads ($2.4 billion) accounted for the greatest portions of digital advertising spend by Australian companies in 2019, according to Hootsuite and We Are Social’s ‘AU Digital 2020’ report. Social media advertising […]]]>