https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Tue, 08 Jun 2021 07:58:11 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2021/04/01/top4-most-important-local-seo-ranking-factors-in-2021/ Thu, 01 Apr 2021 02:39:34 +0000 http://insights.top4.com.au/?p=15272

Table of Contents High-quality content Testimonials and reviews Mobile-friendliness Authority backlink Local SEO refers to the SEO strategy of a company to attract possible clients who are staying within a specific area, such as a city or a town. This SEO strategy is usually practised by companies who want to reach an audience within their […]]]> https://insights.top4.com.au/2018/02/14/b2b-brands-need-know-succeed-linkedin/ Wed, 14 Feb 2018 00:29:59 +0000 http://insights.top4.com.au/?p=6386

“But I’m from a B2B company. How does all of this apply to us?” I must get a version of this question in almost every content marketing workshop I run. My answer is always the same: “B2B customers are people too.” On entering the office, we don’t stuff our B2C brains into the desk drawer, […]]]> https://insights.top4.com.au/2018/02/08/post-social-media-platform-complete-guide-optimizing-social-content/ Thu, 08 Feb 2018 00:24:07 +0000 http://insights.top4.com.au/?p=6323

Not all content needs to be shared everywhere. And not all content is suitable for every social media platforms. It’s all right to post entirely different things on different platforms. In fact, it might even help you to boost your engagement. For example, if you take a look at our Twitter and Instagram accounts, you’ll notice that we post entirely […]]]>