Social Media Marketing Strategy – Top4 – Google News | SMBs Local Businesses, Franchise

Top4 Marketing Strategies Your E-Commerce Business Needs

Michael Doyle — Tue, 16 Aug 2022 03:30:48 +0000

E-commerce is a fast-growing industry and with more and more people shopping online instead of at physical stores, this trend shows no signs of slowing down. In fact, e-commerce sales are projected to reach $7 trillion in 2025. Despite this rapid growth, many businesses struggle with their e-commerce marketing strategy. If you’re looking to improve […]

Top4 Tips (and Bonuses!) to Boost Your Social Media Engagement Instantly

Michael Doyle — Thu, 21 Apr 2022 08:58:00 +0000

As many marketers fail to understand how to increase visitors and audiences, social media engagement is a great way to start. It is an important metric to consider in order to grow your business or brand. You have the opportunity to turn your followers into customers by engaging them on any social platform. When you […]

Top4 Engaging Social Media Content Ideas for Your Business

Michael Doyle — Thu, 27 Jan 2022 04:38:31 +0000

Social media allows your business to connect and engage with current and potential customers more on a more personal level. This avenue directly drives business, as 74% of customers rely on social media to guide their purchasing decisions. However, you need more than a simple social media presence to help grow your business. Social media […]

The Top4 Social Media Marketing Tips for Multi-Location Businesses

Michael Doyle — Thu, 20 Jan 2022 04:45:26 +0000

Do you have a multi-location business? Do you want to improve your social media strategy? Our web experts have laid out the Top4 tips for structuring a social media marketing strategy for multi-location businesses that can be applied across all markets. 1. Develop an overarching brand message As you expand your business operations into new […]

How Often Should You Post for Your Business on Instagram?

Michael Doyle — Wed, 19 Jan 2022 04:03:51 +0000

The foundation of every Instagram strategy is determining how frequently to post. It’s also a delicate effort of balance. You don’t want to post so little that no one sees your content but you also don’t want to post too often that Instagram thinks you’re a spam account. On top of that, you also have […]

How Small Business Slay the Competition Using Social Media Marketing

Michael Doyle — Thu, 13 Jan 2022 10:22:14 +0000

This year, a successful business will have a strong marketing strategy that listens to its customers and spend budgets effectively. Whether there is a pandemic or not, marketing your business on social media platforms can only benefit you if you use the budget properly. Here are some tips for small businesses who are eager to […]

Some Tips to Drive More Customers for Local Businesses for the Year Ahead

Michael Doyle — Wed, 12 Jan 2022 10:10:56 +0000

Many businesses that have leveraged digital marketing have been busy with the holiday season. No stone has been left unturned for many marketers, from reworking Google Ads targeting and social media campaigns to updating website promos and ramping up SMS texting. Except for one. The brick-and-mortar retail store is the backbone of every local business […]

Social Media Content Ideas to Stop the Scroll

Michael Doyle — Tue, 11 Jan 2022 10:35:47 +0000

People nowadays scroll through their social media news feeds at lightning speed. And social media marketing is all about making people stop to scroll and engage with your content. Enter the stop the scroll. This social media strategy is simple, easy to remember and crucial to your social media success on every platform, whether you’re […]

Business Methods to Start Off the New Year Strong

Michael Doyle — Thu, 06 Jan 2022 09:50:33 +0000

If you play sport, you may have heard the phrase “finish strong” a million times. The thing about finishing strong is that it helps to start early. Otherwise, you’re going to spend most of your time gaining your footing if you stumble out of the gate. If you’re a business marketer, you’ll find this especially […]

Eat Your Competitors by Optimising Google EAT

Michael Doyle — Tue, 04 Jan 2022 08:38:32 +0000

Google EAT: What does that even mean? Google’s “EAT” acronym stands for “Expertise, Authoritativeness and Trustworthiness.” These three qualities make up the ranking algorithm for Google’s search engine, which places websites higher in their SERPs (Search Engine Results Pages) if they have these qualities in their SEO. The more Expertise, Authoritativeness and Trustworthiness a site […]