social media strategy – Top4 – Google News | SMBs Local Businesses, Franchise

Top4 Social Media Marketing Strategy for a Multi-Location Business

Michael Doyle — Mon, 21 Jun 2021 04:58:18 +0000

Does your business have multiple locations? Need a better social media strategy? In this article, you’ll find a Top4 Social Media Marketing Strategy for a Multi-Location Business. This is a plan to structure a social media marketing strategy you can execute seamlessly across all markets. #1: Create an Overarching Brand Message As you look to […]

Key Metrics for Each Stage of Your Influecer Marketing Funnel

Michael Doyle — Thu, 03 Jun 2021 02:37:52 +0000

Any marketing tactic, medium, or strategy you use must align with a greater marketing mindset that includes a mix – a marketing mix – of various components. Marketers today visualize this approach using the funnel. From the marketing funnel, we get shorthand acronyms like TOFU, MOFU, and BOFU – each indicating where a post, ad, […]

An adviser’s social media strategy: Post, refresh, repeat

Michael Doyle — Mon, 29 Mar 2021 05:02:23 +0000

If there is a silver lining to the Covid-19 pandemic and yearlong lockdowns, it might be that the financial planning industry has started to move “out of the stone age and into the digital age” in terms of marketing and communications, according to April Rudin, founder and president of The Rudin Group. “Right now, the […]