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Top4 Tips (and Bonuses!) to Boost Your Social Media Engagement Instantly

Michael Doyle — Thu, 21 Apr 2022 08:58:00 +0000

As many marketers fail to understand how to increase visitors and audiences, social media engagement is a great way to start. It is an important metric to consider in order to grow your business or brand. You have the opportunity to turn your followers into customers by engaging them on any social platform. When you […]

How Small Business Slay the Competition Using Social Media Marketing

Michael Doyle — Thu, 13 Jan 2022 10:22:14 +0000

This year, a successful business will have a strong marketing strategy that listens to its customers and spend budgets effectively. Whether there is a pandemic or not, marketing your business on social media platforms can only benefit you if you use the budget properly. Here are some tips for small businesses who are eager to […]

Social Media ROI: How to Measure It

Michael Doyle — Wed, 28 Apr 2021 02:59:43 +0000

Talk with any marketing consultant and nine out of ten of them are likely to recommend marketing on social media sites. But you should ask an important question: Is the return on investment for social media worth the time and money? In this guide, we explain the steps to define and measure your business’s social media […]

Anger mounts as Facebook’s Australia news ban sweeps up charities, government pages

Michael Doyle — Mon, 22 Feb 2021 06:34:48 +0000

SYDNEY (Reuters) – Dozens of Australian companies, charities and information providers reacted with anger on Thursday after being shut down by Facebook, imploring the social media giant to restore their pages as calls for users to delete the platform grew. Australians were blocked from accessing news in their Facebook feeds after an escalation of the […]

How To Keep Supporting Your Local Small Businesses During COVID-19

Michael Doyle — Wed, 17 Feb 2021 05:27:39 +0000

The coronavirus pandemic has put a huge strain on small business owners, many of whom have had to close their doors due to local restrictions. A Yelp report from September 2020 found that over 163,000 small businesses had closed at some point during the pandemic, with nearly 98,000 closing permanently. The hardest-hit businesses have been […]

2021: Real Estate Agents are moving to Social Media Marketing

Michael Doyle — Mon, 08 Feb 2021 07:50:10 +0000

Like most sectors, the real estate industry has been in grave danger due to covid-19 pandemic. It is different from many small businesses, agencies, however, are the face-to-face market. The Evolving of Social Media Marketing Among Real State Agents During 2020, social media is the most popular way among business people especially for real estate agents […]

The Top4 Ways to Do Smart & Responsible Marketing During COVID-19

Michael Doyle — Fri, 25 Sep 2020 03:37:45 +0000

In everything that we do as brands, context matters. Beyond the basic actions taken to protect employees and businesses during a crisis, brands can either help or hinder our collective experience. So when a cultural moment shifts as dramatically as it has in the face of COVID-19, it’s important that brands address the issue with […]

The average Google My Business profile has 73 reviews, 45 photos, 5 Posts and a star rating of 4.08

Michael Doyle — Mon, 31 Aug 2020 02:50:47 +0000

The findings come from an analysis of 2.4 million local Google My Business listings in over 30 business categories. Google My Business (GMB) optimization has become critical for brands and small businesses alike as the gateway to offline and, increasingly, online conversions. Google Search and Maps (especially) are often the first points of contact for […]

Many small businesses are reeling right now, this is your chance to “build the new”

Michael Doyle — Thu, 27 Aug 2020 02:22:44 +0000

Building the new — at this point, what choice do we have? The Covid-19 crisis has upended almost everything we knew and expected about our work, our careers and our way of life. Sadly, as the crisis continues, while unemployment is improving, we are not out of the woods and the collapse of myriad small […]

Menu Misery for GMB Restaurants & Singleplatform Feed – and How Top4 Can Help

Michael Doyle — Mon, 10 Aug 2020 03:09:53 +0000

Once again, Google is forcing unverified and incorrect menu information from Singleplatform directly into restaurants on Google My Business. There is a long history going back years with Singleplatform being used by Google My Business, originally added as a menu link, ordering and now injecting their Menu direct into a restaurants Menu Tab. In every complaint […]