social – Top4 – Google News | SMBs Local Businesses, Franchise https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Wed, 14 Jun 2017 02:27:55 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg social – Top4 – Google News | SMBs Local Businesses, Franchise https://insights.top4.com.au 32 32 How To Target Your Competitor’s Customers With Facebook Ads And More Starting From Twitter https://insights.top4.com.au/2017/06/14/how-to-target-competitors-customers-with-social-media-like-twitter-facebook-and-more/ Wed, 14 Jun 2017 02:23:55 +0000 http://insights.top4.com.au/?p=4087 How-to-Target-Competitors-Customers-using-Facebook-Ads,-Twitter-and-More

Twitter is still good for something. I consider Twitter a dying platform. In my estimation about 70–80% of engagement on Twitter is bot behaviour. Likes, retweets, adding to lists, follows — it’s all fake. I know this because I auto-follow/unfollow myself. Why bother? Because there’s still one great way to drive human engagement on Twitter. […]]]>