https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Thu, 24 Feb 2022 09:08:04 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2022/02/24/googles-new-shopping-experience-scorecard/ Thu, 24 Feb 2022 09:08:04 +0000 https://insights.top4.com.au/?p=18390

Google has emailed Google Merchant Center users about a new Shopping Experience Scorecard that will boost rankings on Google Shopping for merchants who provide outstanding customer service. It’s worthy to note, however, that this program is only available if you’re participating in Buy on Google or free listings in the US. The Shopping Experience Scorecard, […]]]> https://insights.top4.com.au/2021/04/05/top-4-local-seo-tips-for-restaurants/ Mon, 05 Apr 2021 02:11:31 +0000 http://insights.top4.com.au/?p=15299

Every niche has its own SEO challenges and opportunities, and, while general SEO articles can offer a lot of insight no matter what sector you’re in, they often can’t quite hit all the nuances of a particular industry. Local SEO marketing connects your business to real-world communities. It’s a bridge to the places where consumers live, […]]]> https://insights.top4.com.au/2017/10/20/meet-the-major-search-engines/ Fri, 20 Oct 2017 05:19:42 +0000 http://insights.top4.com.au/?p=5521

While we battle daily to create an uptick in our analytics when we’re reviewing our “google / organic” or “google / cpc” traffic, there can be a lot of missed opportunities. Sometimes it pays to take our blinders off and look at the myriad of other opportunities around us that can create bigger improvements in […]]]>