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The Top 4 Local SEO Challenges for Businesses (& How To Solve Them)

Michael Doyle — Fri, 16 Jul 2021 02:06:15 +0000

Enterprise brands face unique challenges in local SEO. Learn 4 of the most common ways and how to solve them for a more effective enterprise locally. Local SEO is a strange beast. Mastering it for an enterprise requires both knowing how to do “national” SEO, Google My Business SEO, and then understanding how Google treats […]

Using Social Media to Market Your Business: The Basics

Michael Doyle — Fri, 09 Jul 2021 04:07:45 +0000

Social media are internet services that let you interact with others and share and create content through online communities. Social media present great marketing opportunities for businesses of all sizes. You can use social media to: Promote the name of your brand and business Tell customers about your goods and services Find out what customers […]

Top 4 Local Advertising + Marketing Tactics For Small Businesses

Michael Doyle — Wed, 07 Jul 2021 01:37:43 +0000

Local marketing/local advertising local digital marketing is defined as the marketing strategies and tactics that target local customers within a certain radius or suburb. This location-based marketing consists of offline marketing and online marketing that are geographically targeted. In today’s world, local advertising requires both strategies. Local advertising needs local SEO. It specifies techniques that […]

Top 4 Reasons Why You Should Hire Local SEO Services For Your Business

Michael Doyle — Fri, 02 Jul 2021 02:24:14 +0000

Ever since the advent of online marketing, people have considered search engine optimisation (SEO) one of the most effective strategies to market one’s business. Although experts have different opinions of what SEO is, fundamentally, it’s a strategy that allows you to put your business in front of other establishments whenever consumers search for a keyword […]

The Advantages for Businesses Sponsoring Youth Sports

Michael Doyle — Tue, 18 May 2021 07:42:48 +0000

Large national brands have become ingrained in professional-level sports. With fans’ strong emotional ties to sports, companies know they can score some of the love by sponsoring halftime shows, finish lines, seating sections and more. Sports sponsorship isn’t just a game for the big leagues. Many savvy small businesses invest in sponsoring local community sports […]

The Importance Of Name, Address And Phone Number Consistency For Local SEO

Michael Doyle — Tue, 04 May 2021 04:35:54 +0000

Whether you are marketing on TV or online, brand consistency — such as using the same logo, colours and slogan — can help your audience recognize and trust your brand. When marketing online, businesses also need to focus on NAP consistency because it is important for local SEO and E-A-T. Below, I explain these acronyms […]

Nine platforms helping small businesses in digital transformation

Michael Doyle — Thu, 25 Feb 2021 07:15:41 +0000

A list of online tools that are easy enough to master, affordable for modest monthly budgets, and will propel your business towards digital transformation. While going digital has been a hot trend for lots of businesses worldwide for a while now, many small businesses hadn’t really felt an urgent need to. Until the pandemic happened. Global lockdowns […]

10 Quick Ways to Boost SEO for Your Local Businesses

Michael Doyle — Fri, 19 Feb 2021 04:17:24 +0000

Approximately 97% of consumers turn to online search to find a local business or service. 70-80% of consumers research a business online before engaging with them, and the top three search results get 60% of the clicks. And the key to getting into the top three is, of course, SEO. You may be thinking you […]

5 Reasons Why Top4 Marketing Should Be Your Local Digital Marketing Agency

Michael Doyle — Thu, 04 Feb 2021 07:44:13 +0000

Are you considering hiring or consigning someone for a specialized advertising task to a local digital marketing agency? Many CMOs and business owners turn to experienced local marketers/marketing agencies to assist in programs for branding, advertising, and lead generation. At this time, it might not be a black or white decision for your business, but […]

The Hierarchy of Marketplaces — Introduction and Level 1

Michael Doyle — Tue, 16 Jun 2020 04:54:32 +0000

A few years ago, I published a framework I called The Hierarchy of Engagement (Version 1, and updated “Expanded” Version) which synthesized my thinking on how to build enduring consumer products. The Hierarchy of Marketplaces synthesizes my thinking on how to build enduring marketplaces. Marketplaces that are able to scale the hierarchy build dominant “winner take […]