trackingmetrics – Top4 – Google News | SMBs Local Businesses, Franchise https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Wed, 01 Dec 2021 01:42:28 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg trackingmetrics – Top4 – Google News | SMBs Local Businesses, Franchise https://insights.top4.com.au 32 32 Top4 Ways to Calculate SEO ROI using Google Analytics https://insights.top4.com.au/2021/09/08/top4-ways-calculate-seo-roi-using-google-analytics/ Wed, 08 Sep 2021 04:33:03 +0000 http://insights.top4.com.au/?p=16800

SEO strategies won’t do you any good if you can’t measure them. Calculating SEO return on investment (ROI) involves two major factors: KPIs (key performance indicators) and how much you spend on your current SEO campaigns. By tracking these key metrics monthly, you’ll be able to improve your strategy, and thus make educated business decisions. […]]]>