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An adviser’s social media strategy: Post, refresh, repeat

Michael Doyle — Mon, 29 Mar 2021 05:02:23 +0000

If there is a silver lining to the Covid-19 pandemic and yearlong lockdowns, it might be that the financial planning industry has started to move “out of the stone age and into the digital age” in terms of marketing and communications, according to April Rudin, founder and president of The Rudin Group. “Right now, the […]

How to Succeed at Using Local Digital Marketing for Multi-Location Businesses

Michael Doyle — Thu, 28 Jan 2021 04:17:47 +0000

Local digital marketing for multi-location businesses is becoming increasingly important. It used to be that big brands with multiple locations across a region or the country had a leg-up on local, single-location businesses. Multi-locations had more resources and brand recognition that helped them stand out and drive in customers. But, the digital marketing landscape changed […]

Top4 Creative Local Franchise Marketing Ideas to Help Your Business Grow in 2021

Michael Doyle — Thu, 03 Dec 2020 04:22:27 +0000

Have you ever seen an example of great marketing? What made this piece of marketing so compelling? How did it make you feel? Did it lead you to take an action such as an opt-in or purchase? More than just high-quality imagery and messaging, the very best local franchise marketing campaigns align with customers’ unique values and […]

Social Media for Small Businesses: Top4 Tips to Boost Your Local Marketing

Michael Doyle — Tue, 06 Oct 2020 03:11:41 +0000

A successful local business is one that nurtures relationships with its clients and one that people talk about. Can you think of a better online place for that than social media? It’s where you can engage, share, and get the conversation about your business going. At the same time, social media feels like a struggle […]

How to Optimize Your Twitter Account to Get Real Followers?

Michael Doyle — Tue, 10 Mar 2020 02:16:45 +0000

Twitter is a tool. It is a very powerful social networking platform for growing your business and forge connections with your audience. But the task isn’t as easy as it sounds. Attracting users and keeping them engaged on your page is a work of art. And not many seem to know it!! So today, we […]