https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Thu, 30 Dec 2021 08:53:25 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2021/12/29/prepare-your-local-seo-for-the-new-year-with-these-trends/ Wed, 29 Dec 2021 10:18:56 +0000 https://insights.top4.com.au/?p=17754

SEO keeps changing every year, that is why we need to predict the trends for maximising business SEO. Discover what the latest local SEO trends in 2022 will mean for local businesses. Search results are continually evolving to satisfy the demands of customers and create new challenges for business owners to optimise their web pages […]]]> https://insights.top4.com.au/2017/10/24/people-search-classifying-understanding-user-intent/ Tue, 24 Oct 2017 07:07:40 +0000 http://insights.top4.com.au/?p=5575

In Google’s earlier days, the search engine relied heavily on text data and backlinks in order to establish rankings through periodic refreshes (known as the Google Dance). Since those days, Google search has become a sophisticated product with a plethora of algorithms designed to promote content and results that meet a user’s needs. To a […]]]>