https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Tue, 08 Jun 2021 07:58:11 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2021/04/01/top4-most-important-local-seo-ranking-factors-in-2021/ Thu, 01 Apr 2021 02:39:34 +0000 http://insights.top4.com.au/?p=15272

Table of Contents High-quality content Testimonials and reviews Mobile-friendliness Authority backlink Local SEO refers to the SEO strategy of a company to attract possible clients who are staying within a specific area, such as a city or a town. This SEO strategy is usually practised by companies who want to reach an audience within their […]]]> https://insights.top4.com.au/2020/10/08/social-media-trends-2020/ Thu, 08 Oct 2020 04:52:59 +0000 http://insights.top4.com.au/?p=13842

The internet is a fast-changing and continuously-developing marketing channel. It empowered end-users by giving them the power to set current social media trends, influencing brand promotion and purchasing decisions of individuals. Since then, it has been continuously changing. That is why the newest social media trends are consistently at the top of every business’ watch […]]]> https://insights.top4.com.au/2020/01/20/creating-engaging-video-content-spurs-emotional-connection/ Mon, 20 Jan 2020 01:54:28 +0000 http://insights.top4.com.au/?p=11617

Wondering how to create engaging video for your business? Want to use video more creatively in your marketing? To explore how to create engaging videos that work in organic social posts or paid ads, I interview Ezra Firestone on the Social Media Marketing Podcast. Ezra is an eCommerce marketing expert and the founder of Smart Marketer, […]]]>