https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Mon, 17 Jan 2022 03:52:32 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2022/01/17/top4-digital-marketing-strategies-to-dominate-your-industry/ Mon, 17 Jan 2022 03:52:32 +0000 https://insights.top4.com.au/?p=17967

Digital marketing is becoming a necessary component of any successful business. It is a robust method that can help you achieve your goals, whether you’re attempting to reach new customers or keep your existing customers engaged. However, what exactly is digital marketing and why is it so crucial? This article will discuss the basics of […]]]> https://insights.top4.com.au/2021/06/08/digital-marketing-trends-for-franchise-business/ Tue, 08 Jun 2021 02:40:33 +0000 http://insights.top4.com.au/?p=16068

To expand your franchise business and grow your customer base around the globe, focusing on the right digital channels can make all the difference. Digital marketing covers a broad umbrella of different strategies and techniques, each complementing each other. Consumers looking for new companies with whom to conduct business will turn to a digital platform. […]]]> https://insights.top4.com.au/2020/09/30/online-video-popularity/ Wed, 30 Sep 2020 02:59:48 +0000 http://insights.top4.com.au/?p=13797

Online video keeps gaining popularity in Indonesia. Over 91% of all adults online, measuring over 93 million unique users, visit YouTube every month. This year alone, overall watch time doubled for auto shows, knowledge-based videos grew by 80%, while search interest for “Korean drama” and “drakor” increased by 1.3X. With such a wide array of content […]]]> https://insights.top4.com.au/2020/03/12/define-video-marketing-strategy-2020/ Thu, 12 Mar 2020 02:04:12 +0000 http://insights.top4.com.au/?p=12125

Nobody can deny that the rise of video has drastically changed the way we consume content. Video allows customers today to get all the information they need about your brand in a matter of minutes, with as little resistance as possible. Importantly, brands using video can engage customers more intimately than ever before. Statistics about […]]]> https://insights.top4.com.au/2019/10/21/how-to-use-youtube-and-instagram-to-establish-authority-top4-marketing/ Mon, 21 Oct 2019 09:43:27 +0000 http://insights.top4.com.au/?p=10935

Want to be known as the expert in your field? Wondering how video on Instagram and YouTube can help? To explore how to build rapport with any audience using YouTube and Instagram Stories, I interview Amanda Horvath on the Social Media Marketing Podcast. Amanda is a video marketing strategist who helps people become thought leaders in […]]]>