https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Tue, 08 Jun 2021 08:17:09 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2021/01/14/youtube-launches-new-hashtag-search-results-pages/ Thu, 14 Jan 2021 08:17:05 +0000 http://insights.top4.com.au/?p=14479

YouTube is improving on its ability to search by hashtags with the launch of dedicated results pages. YouTube is launching a new type of search results page that appears when users look for videos by hashtag. YouTube first introduced the ability to search by hashtag in 2018, but it never worked perfectly. Previously a hashtag […]]]> https://insights.top4.com.au/2020/08/07/instagram-reels-rivals-tiktok/ Fri, 07 Aug 2020 02:22:51 +0000 http://insights.top4.com.au/?p=13468

Instagram’s attempt to take on TikTok is to launch in Australia over the coming weeks and experts think the platform’s hold on older audiences, as well as a looming TikTok ban, could help the image-based app succeed. Known as Reels, the new feature allows users to share short, 15-second videos set to audio, such as […]]]> https://insights.top4.com.au/2020/03/30/8-tips-recording-professional-video-smartphone/ Mon, 30 Mar 2020 03:57:40 +0000 http://insights.top4.com.au/?p=12301

It has never been easier for anyone with a smartphone or a digital camera to record their own video footage and broadcast it to anyone. Simply pull the smartphone from your pocket, click record, and you have footage you can edit and distribute instantly. But, it takes more than that for your footage to look […]]]> https://insights.top4.com.au/2020/01/20/creating-engaging-video-content-spurs-emotional-connection/ Mon, 20 Jan 2020 01:54:28 +0000 http://insights.top4.com.au/?p=11617

Wondering how to create engaging video for your business? Want to use video more creatively in your marketing? To explore how to create engaging videos that work in organic social posts or paid ads, I interview Ezra Firestone on the Social Media Marketing Podcast. Ezra is an eCommerce marketing expert and the founder of Smart Marketer, […]]]>