https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Thu, 01 Sep 2022 01:48:02 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2022/08/25/conducting-website-analysis-the-definitive-guide/ Thu, 25 Aug 2022 10:03:52 +0000 https://insights.top4.com.au/?p=20169

Websites are an extension of your business and brand; they represent you online, establish your credibility as an expert, drive traffic to your physical locations and convert visitors into loyal customers. Whether you have a new or current website, it is essential to pay attention to details when conducting website analysis in order to ensure […]]]> https://insights.top4.com.au/2022/02/11/top4-digital-marketing-topics-impacting-local-businesses/ Fri, 11 Feb 2022 11:04:32 +0000 https://insights.top4.com.au/?p=18232

The digital marketing space has experienced a host of changes that have affected local businesses. Digital media has an unparalleled ability to reach targeted audiences. This is why digital marketing has changed the way local businesses operate in the competitive market. Even traditional channels are changing to fit into digital media, emphasising its importance in […]]]> https://insights.top4.com.au/2021/05/31/web-design-strategies/ Mon, 31 May 2021 02:36:38 +0000 http://insights.top4.com.au/?p=15972

Web design is one of the most important factors in having a successful business. Most businesses today already have some form of a website, but ultimately, you can’t expect it to help you reach your goals if it doesn’t convince people to convert. There are many elements that are crucial to a website that promotes […]]]> https://insights.top4.com.au/2021/04/08/digital-marketing-tips-for-local-business-owners-2021-and-beyond/ Thu, 08 Apr 2021 06:16:35 +0000 http://insights.top4.com.au/?p=15354

Digital marketing for local business owners is becoming more important than ever, especially with local stores needing to move online due to the pandemic. In a recent local survey 85% of shoppers search for a local business online,  let’s make sure your website can be found.  46% of all Google searches are seeking local information. A […]]]> https://insights.top4.com.au/2020/08/11/high-street-businesses-go-digital/ Tue, 11 Aug 2020 02:18:42 +0000 http://insights.top4.com.au/?p=13485

Up until a few months ago, there were still many businesses steadfastly holding out from having a website, and even more of them didn’t feel the need for any kinds of digital marketing. Most of these were what we’d class as “local” in that they relied mostly on walk-by custom. Businesses such as cafes, grocery […]]]>