https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Tue, 01 Mar 2022 07:44:19 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2022/03/01/how-to-maximise-internal-linking-on-your-website/ Tue, 01 Mar 2022 07:44:19 +0000 https://insights.top4.com.au/?p=18414

One of the most important ways Google and other search engines analyse and rank websites is through links. Bots and crawlers follow links from external websites to your site, then track your internal links, measuring the “flow” of ranking signals as they pass and attributing them to your site in the process. Link flow is […]]]> https://insights.top4.com.au/2021/12/23/top4-digital-marketing-strategies-for-smbs/ Thu, 23 Dec 2021 08:44:06 +0000 https://insights.top4.com.au/?p=17689

Many people already know how vital digital marketing is to grow businesses, no matter which industry you are in. It’s often cited as the most critical factor in marketing, especially for small- and medium-sized businesses to compete with the big brands. But digital marketing is not just about getting likes and followers. Many different digital […]]]>