https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Wed, 31 Aug 2022 06:44:05 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2022/04/07/what-can-seo-services-do-to-help-your-business-grow/ Thu, 07 Apr 2022 06:09:32 +0000 https://insights.top4.com.au/?p=18973

Search engine optimisation (SEO) is an essential digital marketing strategy for businesses of all sizes. Even if your site already has a decent amount of traffic, you should have an SEO plan in place to drive even more traffic. In other words, SEO is not a luxury; it’s a necessary part of your marketing plan. […]]]> https://insights.top4.com.au/2022/03/29/what-is-considered-as-a-good-website/ Tue, 29 Mar 2022 07:20:44 +0000 https://insights.top4.com.au/?p=18816

We are often asked to explain how to make a good website. Do you have a list of the elements you need for a good website? Unfortunately, there is no easy and comprehensive answer. Like many SEO, the answer is: It depends on the situation. What website do you have and what do you want […]]]> https://insights.top4.com.au/2021/06/29/how-to-conduct-a-quick-local-seo-audit-on-your-own/ Tue, 29 Jun 2021 03:08:39 +0000 http://insights.top4.com.au/?p=16353

An SEO audit is a useful tool that will assist you to decide whether the money you’re paying on an SEO service is worth it from the perspective of a business owner. This is How to Conduct a Quick Local SEO Audit on Your Own. Why should a local SEO audit be carried out? An […]]]> https://insights.top4.com.au/2021/01/19/local-marketing-in-your-area/ Tue, 19 Jan 2021 08:10:18 +0000 http://insights.top4.com.au/?p=14543

Local marketing is becoming more important than ever, especially with local stores needing to move online due to the pandemic. But even before COVID-19 struck, almost half of Google searches showed local intent with a third of consumers checking local businesses online every day. In this guide, we’ll take a look at what local marketing is, some […]]]> https://insights.top4.com.au/2019/10/31/12-things-you-can-do-to-your-website-today-to-push-into-2020/ Thu, 31 Oct 2019 09:26:45 +0000 http://insights.top4.com.au/?p=11032

Welcome to the end. As the fourth quarter opens, you should already be looking at Q1 and beyond for the next year. It’s time to think about your business plan for 2020. “Do your due diligence now to get your next year’s budget set.” – Jackie Pfriender The fact is, 2019 is almost done. Whatever […]]]> https://insights.top4.com.au/2019/02/20/how-to-make-an-awesome-website/ Wed, 20 Feb 2019 07:22:01 +0000 http://insights.top4.com.au/?p=8682

How to make your website look awesome is an important thing to run your business homepage. This article will lead you to make it happen. The perfect lead-generating homepage will help your page to reach some bigger engagement. In this article we will give you some checklist form to ensure that your page going excellent. […]]]> https://insights.top4.com.au/2018/12/04/top-8-essential-website-optimisation-strategies-for-2019/ Tue, 04 Dec 2018 01:31:13 +0000 http://insights.top4.com.au/?p=7701

In the good old days (circa 2009), Google supposedly only used about 200 ranking factors to determine the SERPs. A lot has changed in the past 10 years. But one thing that hasn’t? You don’t need to sweat every ranking factor. Some variables carry much more weight than others. If you just focus on the essentials, you can still […]]]>