Yelp Local Business – Top4 – Google News | SMBs Local Businesses, Franchise https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Mon, 04 Sep 2017 01:36:24 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg Yelp Local Business – Top4 – Google News | SMBs Local Businesses, Franchise https://insights.top4.com.au 32 32 Yelp Introduces Custom (Local) Audiences For National Advertisers https://insights.top4.com.au/2017/09/04/yelp-introduces-custom-local-audiences-national-advertisers/ Mon, 04 Sep 2017 01:36:24 +0000 http://insights.top4.com.au/?p=4983 Yelp Local Business

The company is making its local search data available to brands and enterprises for targeting via exchanges. Roughly two years ago, Yelp phased out its display ad unit for national advertisers. Earlier this week, the company introduced a new data-driven ad product for that same segment: Yelp Local Audiences (YLA). The company is working with LiveRamp to […]]]>