https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Mon, 02 Jan 2023 03:55:46 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2022/08/31/top-review-websites-how-to-increase-customer-reviews/ Wed, 31 Aug 2022 09:52:09 +0000 https://insights.top4.com.au/?p=20231

The customer review game is getting increasingly competitive. It’s not enough to just have a website and expect people to come and leave you reviews. Getting more customer reviews on your site is a great way to let potential customers know that your business exists and let them know what they can expect if they […]]]> https://insights.top4.com.au/2021/01/08/how-to-combat-fake-reviews/ Fri, 08 Jan 2021 02:42:34 +0000 http://insights.top4.com.au/?p=14420

Reviews are critical for both merchants and consumers. That’s especially true right now, as online shopping continues to grow due to travel restrictions and lockdowns. More people are looking online to buy TVs, wireless earbuds, home security systems, etc. In that case, they will most likely depend on reviews from other customers to make their decisions. […]]]> https://insights.top4.com.au/2019/06/10/the-restaurant-owner-who-asked-for-1-star-yelp-reviews-top4-insight/ Mon, 10 Jun 2019 09:13:14 +0000 http://insights.top4.com.au/?p=9907

How one small business owner flipped the online review ecosystem on its head. In 2014, chef Davide Cerretini advertised a special that would forever change his fate: Anyone who left his restaurant a 1-star review on Yelp would get 25% off a pizza. See, his Bay Area-based Italian joint, Botto Bistro, was at a crossroads. […]]]>